Our story
Thirty years of one small shop and one family.
1991
Shlomo and Rita Bergman arrived from Odessa with two suitcases and four-year-old Daniel. Shlomo, a food-production engineer, spent his first years working at the bread factory in Givat Shaul and learning Hebrew at night.
1996
The neighbour across the landing was closing a little makolet on the ground floor of a building on Moshe Dayan Street. Shlomo and Rita took it over: 40 square metres, two fridges and rent arrears. The first rule they wrote on a note behind the till: “The bread must be fresh by 6:30.”
2004
We opened the “Russian” corner: buckwheat, herring, tvorog, pryaniki. Our Israeli neighbours looked on in surprise at first, then started buying pelmeni and condensed milk. Today it’s the most popular corner with young families.
2015
Daniel came back from the army and university and started deliveries — at first by bicycle, to elderly neighbours. Today it’s 20–30 orders a day across Pisgat Ze'ev and Neve Yaakov.
2026
Thirty years in the same spot. We know our customers by name, remember who takes which bread, and believe a corner shop isn’t a warehouse with a till — it’s a place where people say hello.
Photo: Unsplash (stock, for demo)